By Monika Kackovic (University of Amsterdam Economics and Business), Giovanni Colavizza (Faculty of Humanities), Andrea Leiter (Faculty of Law).
We focus on the intersection between categories and place, and investigate the impact on economic value. Using categorization as our theoretical lens, we study the extent to which the meaning of categories in one market context may evolve or change when there is a transition to digital place-bound features in another market that uses the same categories. We study this relationship on the crypto art market, where digital artworks are exhibited in virtual galleries and sold to collectors on a blockchain. Comparing business models developed on this market to traditional art markets enables us to systematically study the extent to which meaning-making processes of established categories interact in the digital crypto art market. This project is a research exploration of a global and fully virtual art ecosystem that may signal the precipice of changes-to-come in ‘traditional’ art markets.